TownTour is designed as an inexpensive solution to enable tourists to discover an attraction; be it a historic monument, a small town or an event.
More than that, it's built on a business model that helps small businesses increase their average spend per customer, and promote longer visits. Offering voice guided tours, photography, navigation and informative audio narration, this elegant tool leverages modern technology to deliver value to tourists and small business.
In a time-constrained world, TownTour offers individual businesses a way to engage newcomers and provide added value to their experience.
An inexpensive way to increase turnover,
and add value at every level.
TownTour is a webapp that works on any modern smartphone. It provides a tour around an attraction, delivering engaging content that helps tourists discover and understand the history and cultural significance. Visitors get access to TownTour by getting a coupon code entered via a website address right on their smartphones.
By providing the coupon for free with purchases over $20, we increase the value to the customer, while driving up the average spend per customer.
Taking ubiquitous technology and using it to deliver exciting and engaging content, creates a memorable experience for the customer that adds depth and intrigue.
As aresult of this interactivity and rich content, tourists spend longer at their destination, improve their understanding of their cultural significance and simultaneously deliver significant financial benefit to the town and surrounding region.
TownTour provides tourists with context, history and a wealth of information that not only enables them to interact with a town, but to stay longer, and spend more.
Core to the experience of TownTour is information.
Each point of interest along a tour is accompanied by audio and content that inform the user of its history, providence and notable trivia.
Professionally narrated audio clips let the user walk, relax and experience at their own pace. A gallery accompanies each point of interest, along with a transript and a brief synopsis summarising the most important facts.
Simple, engaging trivia help tourists experience our attraction's sights exactly as we want them to.
Built as a web app, and constrained by devices, we built a navigation system that is easy to use and saves battery life. Because we know the user's startpoint, we provide a straightforward direction set and a colourful diagram indicating how to proceed to the next point in the attraction.
Each navigation step is a tap away, and as the user clears one attraction, they display green to indicate they've been checked off.
Using our mapping system, we can provide gorgeous bespoke maps for your town that reflect its character and style.
The way coupons are integrated into town tour is really simple. Both the cashier and strategically placed signage indicate to the ciustomer that purchases over a certain amount give them acccess to a free interactive tour.
When the customer goes up to pay, the person serving them hands them a coupon with a QR code and a password. By visisting the URL the QR code is linked to, the user is presented with a place to enter the password, and in an instant they have access to the full tour.
Being a webapp, TownTour is completely cross-platform, meaning it works on any web connected smartphone. This creates an enourmous audience available for us to target, and makes the tour offering available to more tourists..
This cross platform approach gives us greater flexibility to change and adapt content over time, reach a very broad spectrum of potential users, and enable shorter production times; reaching more people, for less money.
AS a marketing tool, TownTour is incredibly powerful. At a fundamental level, it helps get tourists interested in destination. At a deeper level, it creates memorable touchpoints, photo opportunities and discoverability that help define experiences, turning trips into journeys.
Nothing should be static. As the attraction evolves, information can be updated and augmented. Promotions can be localised and display in the app as the user is walking along, 'Hey, check out Suzi's Gifts for 10% - it's just on your left!'. It can be extensible to provide valuable event information, or be used as a way to identify usage & visitor patterns to better develop tourst experiences at a location: the promotional power is limitless.